Internet Masterclass ‘04

How to Do Internet Research:
What’s New, What Works, What Matters

Presenters Panel: Roger Clarke,  Gerard Goggin,  Lisa Nakamura , Geert Lovink, Sue Morris & Mark McLelland

Chair: Dr Gerard Goggin, ARC Research Fellow, CCCS, UQ

Internet Histories

Dr Gerard Goggin - CCCS, UQ

Chair: Dr Melissa Gregg, CCCS Postdoctoral Fellow

Directions in Internet Technology

Dr Roger Clarke - Visiting Professor ANU, UNSW, & University of Hong Kong

Chair: Professor Graeme Turner, Director, CCCS UQ.

Public lecture " From Pioneers to Profit - the four pillars that underpin the Internet"

Ms Kim Anderson - Chief Operating Officer, Southern Star Entertainment
Formerly Director of Strategy & Technology Nine Network

From what began as a network for research scientists, and a communications vehicle for social and political activists, the Internet has developed, in just over a decade, into a common vehicle by which almost all human beings share and access knowledge and information globally. It has become the world's virtual repository for information and content. It provides and in some cases dictates the way we form and manage both personal and professional relationships, and dominates the way we communicate with each other. It connects us socially and commercially in almost all areas of our lives. And it does so through global indexing systems know as Search engines.
For the past ten years it has been about pioneering new technologies that will enhance our ability to use the internet and manage its vastness. It has been littered with marketing hype and vaporware - stories of wealth creation and financial ruin. It has become both a source of inspiration and aggravation, a helper and a hinderer.
But amidst all this the Internet has become big business. While barriers to entry are still low, and it is hoped will forever remain so - there are numerous layers of activity forming, all of which are underpinned by four pillars - Content, Search, Communication (email and IM in particular) and Commerce. Slowly but surely each of these has been defined into market segments that are beginning to redefine business and truly threaten existing business models.
Today I will talk about each of these pillars and their foreseeable futures.

As a leading figure shaping digital technology in Australia, Ms Anderson is also a member of the College of Experts for the Humanities and Creative Arts panel of the Australian Research Council.

Book Launch

Ms Anderson will launch Gerard Goggin’s collection
Virtual Nation: The Internet in Australia (University of NSW Press, 2004)

Chair: Professor Graeme Turner

Refreshments will be served after the book launch.

Visual Culture and the Internet

Dr Lisa Nakamura - Assistant Professor of Communications Art and Visual Cultural Studies, University of Wisconsin, Madison

Chair: Dr Geert Lovink

Civil Society and Internet Governance

Dr Geert Lovink - University of Amsterdam & Research Associate CCCS, UQ

Chair: Professor Tom O’Regan, School of English, Media Studies and Art History, UQ

Researching Japanese Internet Cultures

Dr Mark McLelland - CCCS, UQ

Chair: Dr Gerard Goggin, CCCS, UQ

Ethnographic Research: Networked Computer Gaming

Ms Sue Morris - School of English, Media Studies and Art History, UQ

Chair: Dr Mark McLelland

Critical Internet Studies — Connections, Directions, Movements, and Meaning

Closing session: Presenters

Chair: Dr Gerard Goggin & Dr Geert Lovink